Social Media Marketing (SMM)
Whether you like social media or not, from a marketing standpoint we can’t really get away from it. It just works. 97% of Australians are on Social Media for an average of 95+ minutes per day. SMM campaigns have an average ROI of 280% and if that wasn’t enough, relevant social content is 10x more likely to convert traffic to your website.
Navigating the Social Seas
It’s good you’re here. We are experts in navigating the social landscape and generating insane ROI for our clients and we want to show you exactly how we do that.
Here’s How:
Paid Media / Content Audit
We audit the entire Ads account (all content, all data), in order to find what's working, what's not and what optimisations are required. We then build a strategy that will help you scale your brand whether that is more leads or sales - we got you.
Campaign Layout &
Build
Layout is really important. We build a clear articulation between all funnels; Top, Middle, Bottom & Retargeting. Doing this ensures we are making the best possible decisions when it comes to scaling your brand and where.
Optimisations & Testing
Unlike traditional agencies we are not going to build your campaigns and leave them be. No. We optimise, test and scale campaigns daily. We fail fast, optimise faster and scale fastest.
Scaling The Winners
Once we know what 'wins' on your ad account e.g., content, copy, headlines, CTA's - we double down on that. Focusing 80% of the budget on winners and 20% on testing new things to move to winning phase.
4 Reasons Why SMM is a MUST For Your Business!
- 97% of adult Australians are on social media
- Social content is king & very profitable
- SMM campaigns have an average ROI of 280%
- Australians spend 95+ minutes on Socials each day
Frequently Asked Questions.
If you want to take your business to the next level by increasing engagement with your target audience, building brand authority and skyrocketing your ROI, hiring a social media agency is definitely worth considering, especially since digital advertising continues to grow in popularity.
Firstly, we would have to look into your accounts to understand the data within them in order to develop a strategy that suits your specific business requirements. After we understand the full picture we will come back to you with a strategy that will help you to achieve your goals.
Understand your customer personas. How do they interact online? What do they interact with? How old are they? Are they interested in particular things? Outside of that, the content does not have to be super polished. A lot of businesses waste a lot of time and money producing content that fails in the ad accounts. Whilst that is OK, sometimes your best content will be the personal, unpolished content you produce.
Very good question. Ideally you want to be where your customers are however, it is good to have a presence on all relevant social media channels; FB, IG, TikTok. If you can’t focus on all then my go to would be Facebook and you can pivot based on results.
Let’s get in touch!
If you want help scaling your social media accounts, please send us a message. We are more than happy to help.